In order to validate our business model, we have defined different hypothesis about the different components.

 

We have selected the components in the business model that present a HIGHER RISK, analyzed considering:

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• the probability the hypothesis turns to be invalid

• the impact on the business model if the hypothesis turns to be invalid.

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For this purpose, prioritizing by risk, we have decided to test our hypothesis about:

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• customer segments

• value proposition

• distribution channels

• revenue streams

 

 

Of each one of these, we have defined our hypothesis, the methods used to test it and the confidence level that allows to validate it.