Interviews

Interview Scripts

INTERVIEW SCRIPTS

Organized customer_1

Environmentally conscious customer_2

INTERVIEW SCRIPTS

1/5

We have prepared two different interview scripts in order to test our hypothesis about the customer segments,

identified in:

- ORGANIZED/METHODICAL CUSTOMERS

- ENVIRONMENTALLY CONSCIOUS CUSTOMERS

Evaluation

In the following we will evaluate the conducted inverviews:

DEMOGRAPHIC INFORMATION

Sample Size: 10
Range of Age: 22-57 years
Profession: Students and workers

GENERAL INFORMATION

ORGANIZED CUSTOMERS

All of the interviewees use electronical devices on a regular basis. 70% of them have a regular income, while the rest gets financial support from family.

All interviewees stated that the described scenario´s resonate with them and that they have identified with the described situations. Everyone agreed that the current solution is not satisfying.

ENVIRONMENTALLY CONSCIOUS CUSTOMERS

Our interview revealed that all described scenarios seem to be important for our customer and they can ideentify with all of them. For the organized customer having an app for their expense overview is most important, closely followed by the facilitation of their tax declaration.

In hindsight, environmentally conscious customers care most about reaching awareness for the current waste production problem and an app which help them with their personal waste production.

INTERVIEWS

Interview Scripts

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Evaluation

Our interview revealed that all described scenarios seem to be important for our customer and they can ideentify with all of them. For the organized customer having an app for their expense overview is most important, closely followed by the facilitation of their tax declaration.

In hindsight, environmentally conscious customers care most about reaching awareness for the current waste production problem and an app which help them with their personal waste production.

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In conclusion,we see that we have the fingers on the pulse of the time with our app "GreenTrackers" and are targeting the right customer segments.

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